Embedded shopping support
Developer SDK/WebPackage for product, checkout and account experiences.
Industries / Service that protects the sale
Resolve product, order and store needs in the moment.
Unify digital and voice service around customer, order, product, delivery and store context—then automate the action that finishes the request.
Map your highest-friction order journey
Retail & eCommerceIndustry process system
A realistic operating journey
Design around the work that must finish.
Payments, refunds, account access and vulnerable-customer scenarios need identity and policy controls.
- 01
Recognise
Match customer, order, product and current fulfilment state.
- 02
Resolve
Answer, amend, return, replace, refund or route under policy.
- 03
Coordinate
Connect warehouse, carrier, store and service teams.
- 04
Learn
Use contact drivers to improve product and fulfilment operations.
Capability pattern
Channel, context, decision and action together.
Order actions
Connect commerce, OMS, payments, carriers and store systems.
Product and policy assistance
Ground answers in catalogue, inventory, account and service policy.
Demand intelligence
Relate contact to product, delivery, returns and operational causes.
Priority workflow set
Start with repeatable work and a clear human boundary.
AI handles understanding, retrieval and approved actions. People retain judgement, sensitive exceptions and accountable decisions. Every result returns to the data-to-action loop.
- ↗Order status, amendment and cancellation
- ↗Delivery exception and valid recovery choices
- ↗Returns, replacements and policy-bound refunds
- ↗Product, inventory and store availability support
Published peer evidence
50%fewer calls reaching stores
Marks & Spencer reported that an AI voice solution reduced calls to stores by 50% across more than seven million routed calls.
External peer evidence—not a retink.ai customer result. Source checked 2 September 2026.
Read Google Cloud customer story ↗Outcome direction
Measure the operating change.
- ↗Lower order-status demand
- ↗Faster resolution
- ↗More consistent returns handling
- ↗Better conversion support
Typical connectionsCommerce platformOMSPIMPaymentsCarriersStore systems
No generic transformation deck